PR is one of the most misunderstood disciplines in the marketing department and many startup entrepreneurs and even veteran executives are quick to under estimate and under value it, or on the contrary, expect PR to solve all of their marketing needs all with just one email or press release.
In order to be successful in Public Relations, you need to grasp what it is, what it isn’t, and how it works and why. Otherwise, you’ll never be able to build the right team, determine the best strategies to amplify visibility and gain traction, or have the ability to effectively measure it.
And, for disclosure purposes, the following points are based on good PR and are highly summarized and simplified to get you thinking. As in anything, there’s more to the story. And, there are always those that do not represent PR in the best possible light. Keep in mind that those who do not practice PR effective are obvious when you know what to look for, and thankfully, they do not represent the entire industry.
1 . Understand what PR is and isn't. All too often, businesses expect PR to perform miracles simply because they confuse it with advertising, online marketing, media buying, search marketing, etc. PR can't guarantee legitimate coverage in industry publications - no matter how tight the relationship. If PR promises it, then they're lying. I leverage relationships daily to consider stories that I package in a way that's most relevant to them. Most of the time it works because I take the time to make it valuable to respective markets. If I took advantage of my contacts to force coverage whenever I needed to deliver on a promise, then it would mark the beginning of the end of my relationships.
While I won't compare PR to each branch of marketing, I will say that PR IS NOT ADVERTISING. Reporters and bloggers don't stop what they're doing to write about your company, just because we send them a press release. They're bombarded by PR people all over the world. Stories are cultivated. If we respect them, do our homework, and help highlight the value of a story, coverage is imminent. If you want guaranteed exposure, buy an ad.
2. Don't undervalue PR. PR, when done right, is extremely valuable to company branding, which has immeasurable benefits in the long haul. Customers have choices and if you're not consistently vying for their attention, it's pretty easy to fall off their radar screen when they evaluate options. Too many companies nickel and dime PR to the point of absurdity. Don't get me wrong. Expensive PR doesn't equal success. But short changing PR is usually a first step in the wrong direction.
3. PR is not a switch. It doesn't go off and on whenever you have the time or budget to throw at it. The market moves too quickly, and if you're not actively participating in it, you'll quickly find that company sales and site traffic will begin a downward spiral that may or may not recover. Embrace it. Nurture it. Stick with it. PR is an inexpensive solution for gaining visibility within the market segments that matter to your business.
Don’t fool yourself. As a company executive, you can not and should not run PR yourself. You have more important things to do, like say, run a company.
If you turn off the PR switch, your competitors will steal your thunder, and, your customers.
4. Initial and consistent coverage takes time. In most cases, coverage doesn't just happen. PR is like farming. The more seeds you plant, along with the time you spend watering, caring for, and feeding them, your crops will grow in the form of coverage over time. While some things such as news, etc., force information out quickly, other stories take time. And when they appear, they help raise brand visibility, drive some people to buy, and they also spark others to consider writing about it - which in turn also influences the cycle to replicate. Don't assume all of this coverage happens simply because you are a popular company.
Also, realize that there are different forms of media and they each react to different stories in their own way. Trades (whether traditional media or blogs) will cover certain things that relate to your industry whereas mainstream media will need the story presented in a way that has broader appeal.
5. Get a spokesperson. Just because you created the product doesn't mean you're the best person to sell it. I've worked with some of the most passionate executives that just don't click with the people they're trying to engage - no matter how hard they try. This has negative impact that lasts and is tough to overcome.
Suck it up and get a spokesperson who can help tell the story to the people that will help grow your business.
6. PR is not the only tool in the shed. Understand that PR is only an umbrella for the specific communications initiatives that will help you achieve complementary, simultaneous goals. For example, corporate branding and product marketing require different campaigns. Don’t put all of your eggs in the PR basket. Run SEO campaigns. Look at online ads and promotions. Run contests. Attend events.
PR can not be the only thing you rely on in order to build and sustain a successful business.
7. PR at the Head, Across Chasms, and in the Long Tail.
No matter what industry you're in, realize that the most popular blogs, newspapers, or magazines are only one part of the process. Your market is divided by adoption and buying behavior and documented through a bell curve rich with chasms , pyramids that further divide and classify them, quadrants that demonstrate competitive advantages, ladders that represent the technology that people can use to reach customers in different ways, a cluetrain that shows how people carry it through the long tail , and hopefully reflected by a hockey stick that forces you to evaluate what to do from Inside the Tornado. Yes, of course this was meant to be funny...but it does show that one program no longer serves the masses when you deconstruct it by the markets and the people that comprise it.
This means that you have to embrace both new media and traditional media in PR. For example, in the tech space, TechCrunch, Mashable, Venture Beat, Read/Write Web, et al, will yield measurable traffic so great that most of the time it will knock out company servers. Every executive wants them. CEOs cry if they can't get coverage on them. But, by no means, do they carry your value proposition to the entire collective of people that will embrace your product and help sustain your business for the whole game.
They represent the early adopters and pragmatists. However, there are other worlds of global microcommunities rich with horizontal and vertical publications and blogs that will carry your story to the more conservative groups of people that collectively converge as the primary base of recurring revenue.
In this case, it's less about traffic and hits as metrics for success and more about quality, registrations, purchases, referrals, e tc. that define business growth and sustenance.
8. Engage in social media.
We live in a "social" economy and the only way to succeed in it, is to participate. Participation is marketing. Community relations is marketing. Engagement builds trust, relationships and loyalty, but it requires a genuine, dedicated, proactive, and value-driven effort.
Blog about industry-relevant topics, not just company accomplishments. Provide tips and hints to help your customers make more informed decisions. It's not a new tool in the marketing belt. It is a new opportunity to engage customers and cultivate relationships. Simply put, be a resource for your community.
Embrace online video and watch how creative, genuine, and cool content becomes incredibly viral. Words can carry the message so far, but video is also an opportunity to showcase the product while entertaining viewers.
Podcast new updates, customer successes, ideas for new product uses, etc.
Bookmark and share relevant links using the popular social tools available.
Cultivate user generated content.
Write social media releases .
Write SEO press releases. However, write them well and strip out all of the bullshit.
If relevant, build transparent profiles i n the social networks where you can find and support customers.
Share images and behind the scenes footage using services such as flickr and YouTube.
Listen and engage in MicroMedia.
Hire a community manager. In the new world of social media, new PR can be complemented through the efforts of someone who can actively represent the company in all things social so that they can provide proactive information and support to people
looking for guidance in the communities they frequent. Don't market to them, have conversations.
Note, this is an ultra-simplified list of how to jump into the world of social media. Read the Social Media Manifesto and The Art and Science of Community Relations for additional suggestions and guidance.
9. Support and reward your PR program. Feed it as you do any other branch of the company. Respect it when it works and let your team share in the success. Don't focus on the shortcomings. Don’t take credit for coverage if you randomly sent someone an email a long time ago. Don’t tell your PR team that the coverage that’s happening is solely driven by the viral activities of users and other existing coverage. PR is designed to spark Word of Mouth and every time a new article appears, it’s because of something that PR did either recently or awhile ago. That’s the value of PR. It’s the program that keeps on giving! Bottom line, extend congratulations as goals are achieved and support PR in a way that keeps your team motivated to kick ass.
10. Keep good people. If you find a PR person or team that truly lives and breathes the company and the product, never let them go. They are a rare breed and deserve support and promotion.
11. Keep an open line of communication. Meet with your PR team regularly to communicate realistic goals and measure progress. Paint a real world picture of what success looks like each month and listen to the reports to see if they are indeed attainable. You get out of PR what you put into it.
12. Establish realistic metrics. PR isn’t a miracle solution to help you attain all business objectives. Agree upon realistic metrics in advance. All too often executives lose sight of what PR is designed to do. The right coverage is invaluable, even when it doesn't translate into visible hits, traffic spikes, or sales. Super Bowl ads, for example, rarely pay for themselves in the short run. Realize that a proactive, intelligent and consistent PR program will contribute to the bottom line. It shouldn't be solely responsible for company success or failure. Metrics can be in the form of specific targets every month, traffic, registrations, lead generation, links, and now, conversations.
13. Do not launch your company or product at a conference. Contrary to popular belief, do not attempt to launch your company at a tradeshow unless it is a venue specifically designed to make your launch successful. For example, in Tech, we have DEMO and TechCrunch40 , and each draw worldwide attention. But, the best PR is always done before the event. At conferences, companies kick and scream for attention and usually drown each other out. Tell your story before you have to compete to do so. However, go to conferences and events for lead generation and networking.
14. Do not start contacting people on your own. This is one of my personal favorites. Many executives believe that in order to get something done right, they have to do it on their own. So, they start emailing reporters and bloggers on a whim without regard for relationship, existing conversations, or their best interests. I have seen some pretty interesting ramifications for doing so. All I can say is this. Consult with PR before doing so. In fact, sometimes contact is best coming directly from an executive. It just needs to be planned and orchestrated in a way that is beneficial to reporter/blogger, the company, and the overall PR initiative.
15. Embargoes and Breaking News. The blogosphere and social media in general has created the need for new rules when breaking news. Determine who your news benefits, where they go for information, and what they’re looking for. Then reverse engineer the process and design everything around what you learned, from writing the release, what you say and how you say it, to whom and when. Do not rely on a wire service to get your news out. PR is best served by specifically working with the new and traditional influencers who can help get your story told, in advance, and usually under embargo . (Note: Most of the time, less is more. Do not try to take your news to anybody and everybody under embargo. Be smart about it. A few key places can carry your story farther, and, without ruining relationships with influencers along the way.) Exclusives are a rare practice these days and usually reserved for some pretty incredible and industry moving news.
16. Customer service is the new, new marketing. Customer service is no longer an inbound activity or viewed as a cost center. Social Media changed everything and it isn't a spectator sport. Marketing-savvy corporate executives are working with PR, Advertising, and Marcom teams to explore options and strategies on how to participate in relevant online conversations. This represents a shift in outbound marketing as it creates a direct channel between companies and customers, and ultimately people. Social Media is rooted in conversations between people and peers, regardless of the technology that facilitates them, and every day they take place across blogs, networks, forums, micromedia, and online groups. And, each day, with every new community and social tool that is introduced, brands, products and services are actively discussed, supported, and disassembled. Social Media represents an entirely new way to reach customers and connect with them directly. It adds an outbound channel that complements inbound customer service and traditional PR, direct marketing and advertising, placing companies and their customers on a level playing field to discuss things as peers. Most importantly, it transcends the process of simply answering inbound questions to creating a community of enthusiasts and evangelists.
17. PR isn’t charity. While many PR people and agencies demand unreasonable fortunes, remember that you’re a startup and solutions are abundant when you know what you’re looking for and value the engagement. In PR, you get what you pay for – well most of the time anyway. Don’t expect brilliant PR for pennies. Nor should you expect results by over paying for services. There are consultants, individuals, and agencies willing to work for reasonable cash and stock incentives. But, I can’t think of anyone, who’s good at what they do, that will work on a performance-based payment program. PR just doesn’t work that way. Think of it this way. Good sales people don’t work solely on commission. Most earn a salary on top of their commission to keep them active and successful. If PR people wanted to earn their income on a commission basis, they would get into sales where they can usually make a lot more money. They’re in PR because they prefer to “tell” a story instead of “selling” it.
18. You’re not the only company with a great story. Remember this. At any given moment, reporters and bloggers are getting bombarded with pitches, both good and bad, by companies that take the time to learn what they want in addition to those who simply spam them and hope for the best. It’s overwhelming to say the least. They have better things to do than stop everything that they’re working on just to read your press release. This is one of the reasons why you need PR. Well that, and the fact that you need someone who’s not drinking the bath water to tell you that your story needs help in how it’s told to the specific groups of people to whom it matters. Just because it’s new doesn’t make it newsworthy. You have to compete for attention and in order to do so effectively and genuinely, you need someone who can help tell your story, the right way, through the people who reach the customers that will impact your bottom line. It’s not an overnight process. It’s not a game. It’s a process of investing in building and leveraging relationships now and in the long term.
About The Author
Brian Solis is Principal of FutureWorks. Solis blogs at PR2.0, bub.blicio.us, and WebProNews. Solis is co-founder of the Social Media Club, an original member of the Media 2.0 Workgroup, and a contributor to the Social Media Collective and http://ConversationalMedia.org. In concert with Geoff Livingston, Solis released “Now is Gone” a new book that helps businesses learn how to engage in Social Media. He has also release a series of ebooks on new PR and blogger relations. Solis has been writing about new PR since the mid 90s discussing how Web has redefined the communications industry. Solis is considered an expert in traditional PR, media relations, and Social Media.
Monday, July 21, 2008
How to Turn Your Book Signing into a Sell-Out!
Everyone loves a successful book signing! When I had my very first book signing it was a total flop! Well, maybe not totally, the book store did order six books and I did sell two of them! But success comes after failure only if you try again.
So what went wrong? I asked myself. Several things went wrong. First, I didn't invite anyone to come to the book signing; I didn't have any promotional material with me; I barely spoke to the customers because I "foolishly" thought they would all run up to my table to see what the book and author were all about, and the worst thing I did, was to stay sitting behind that little table for the whole two hours! Wrong -- wrong -- wrong.
Today, because of that failure, I have not had a book signing anywhere that has not been a complete sell-out!
So, how did I go from being a complete flop to becoming a complete success? Here's how!
Where I live, all of the Barnes and Noble Bookstores are independently run, whereas Border's Bookstores are centralized. That means that each Barnes and Noble bookstore decides independently on who, what, when and where and if they will authorize book signings. In this case, it is important to get to know the "store" and the manager at each store. Establish a rapport with him or her, and give them a little background about yourself and your book. Don't be afraid to ask if you can have a book signing at their store, or to emphasize the fact that you are a local author.
Because Border's Bookstores are centralized, that means that the Regional Manager decides on all of the book signings for all of the stores. Here is where you really want to establish a rapport. I made it a point to do so with our Regional Manager and since then, she willingly books me at any of the Border's bookstores that I want. One consideration in choosing a store is demographics. Apparently, each bookstore sells a particular type of genre more than others. For example, where I live, the community is very family-oriented, so books on fantasy, child-rearing, and especially children's books are hot items. A few miles further south, there is a university town... and believe it or not, romance books are a hot item at that store!
Although The Regional Manager books all of the book signings for all the stores, each Border's Bookstore handles the mechanics of the book signing independently. Here again, it is important to get to know the store and the Store Manager because that means they give you a better location, more traffic gets directed to you, and more announcements are made about you over their loudspeaker.
Next, prepare... prepare... prepare. I can't say enough about this. We are published authors, which connotes "professionals"... Prepare for your book signing just as a professional would:
•Always check with the store before contacting any media. It has been my experience that they do a great job with the media and advertisements. If you want to send a press release to a local paper, ask them who to contact. They are very nice about giving you that information, or they will tell you that they are going to do it.
•Make invitations and give them to all of your friends, acquaintances, and family members, and e-mail everyone you know who would be interested. I also give them to my dentist, doctor, people I know at the local grocery store, and people I know at church.
•Have a framed 8x11 or 11x17 picture of your cover on an easel for display.
•Prepare flyers... not just black and white blurbs about your book, but jazz it up and make it look professional. Include a short "eye-catcher" blurb about your book, a list of one liner endorsements, a short bio about yourself and the availability of your book. Be sure to always include your web page on every piece of paper that you have for handouts.
•Always have bookmarks to give the customer with every book you sign.
•Have a candy dish at your table filled with candy. However, always ask the store manager if it is alright. This is important because some store managers don't like food in their store. I've never been turned down; however, I do always buy the individually wrapped mints.
•People love "free-bies." Here is a list of what I take to every book signing:
1. Framed Book Cover on a stand. Not all bookstores have signs printed for your book signing.
2. A transparent bookstand to show off the books. They show off the book better as opposed to just having the books lying on the table.
3. Postcards to hand out -- with your book cover and a short blurb, availability and web page.
4. Flyers printed on colored stock so that they stand out. Ask the store manager if you can put a few up on their windows. I've never been turned down. After all, they want to sell books too.
5. Brochures. This is up to you. I have brochures with me, but I don't put them out because of the expense. However, every now and then I do run into a librarian or a school book buyer and I do give one to them.
6. Business Cards -- have them in a nice business card holder next to your book cover -- make sure your cards list your web page.
7. Pens with your book title and web page printed on them -- this tip I picked up at a book conference. When a customer buys my book, I sign it with one of my pens and then I give them the pen along with the book.
8. Bookmarks -- This is a must. Every book should include a bookmark. Have them made with a small picture of your book cover, a list of very short two or three word endorsements and your web page.
9. A table cloth -- It has been my experience that some book stores have already set the table with a table cloth and some don't.
I always carry one with me just in case.
This may seem like a lot, but believe me, when it is laid out on the table, it isn't much. Keep in mind we are professionals, so everything you do, think like a professional.
Last but certainly not least... never sit at your table. Don't be shy; greet the customers as they walk by, smile, introduce yourself, hand them a flyer, and tell them that you are a local author who is having a book signing today on behalf of (name of bookstore). Tell them a little about your book.
If you are like me, book signings are a lot of work, but they are also a lot of fun! You meet a lot of very interesting people, and even if they don't buy your book, they walk away with a flyer or a postcard and they will either read it or check your web page.
More importantly, when you are done, always thank the store manager and the staff who participated in your book signing. Never leave without a thank you and a hand shake.
Since I have practiced this... I have been invited back several times to most of the bookstores in my area, and now they order a minimum of about 25 books, and I always sell-out!
Good Luck and Happy Book Signing.
Copyright © 2007-2008 Judy Azar LeBlanc
About The Author
Award Winning Author, Judy Azar LeBlanc was born in Raton, New Mexico, and was raised and educated in Albuquerque, and is an Honored Member of the Cambridge Who's Who, Toastmasters International, and the Arizona Author's Association. She is a graduate of San Jose University, in San Jose, California, where she did graduate work in Industrial Psychology. An award-winning author, her fourth and favorite title "Many Faces to Many Places" is preceded by "Things My Father Never Taught Me", "The Compromise," and "The Unveiling." LeBlanc is internationally published in the FONATUR Tourist Magazine, sponsored by the federal government of Mexico. Visit her website at http://www.manyfacestomanyplaces.com
So what went wrong? I asked myself. Several things went wrong. First, I didn't invite anyone to come to the book signing; I didn't have any promotional material with me; I barely spoke to the customers because I "foolishly" thought they would all run up to my table to see what the book and author were all about, and the worst thing I did, was to stay sitting behind that little table for the whole two hours! Wrong -- wrong -- wrong.
Today, because of that failure, I have not had a book signing anywhere that has not been a complete sell-out!
So, how did I go from being a complete flop to becoming a complete success? Here's how!
Where I live, all of the Barnes and Noble Bookstores are independently run, whereas Border's Bookstores are centralized. That means that each Barnes and Noble bookstore decides independently on who, what, when and where and if they will authorize book signings. In this case, it is important to get to know the "store" and the manager at each store. Establish a rapport with him or her, and give them a little background about yourself and your book. Don't be afraid to ask if you can have a book signing at their store, or to emphasize the fact that you are a local author.
Because Border's Bookstores are centralized, that means that the Regional Manager decides on all of the book signings for all of the stores. Here is where you really want to establish a rapport. I made it a point to do so with our Regional Manager and since then, she willingly books me at any of the Border's bookstores that I want. One consideration in choosing a store is demographics. Apparently, each bookstore sells a particular type of genre more than others. For example, where I live, the community is very family-oriented, so books on fantasy, child-rearing, and especially children's books are hot items. A few miles further south, there is a university town... and believe it or not, romance books are a hot item at that store!
Although The Regional Manager books all of the book signings for all the stores, each Border's Bookstore handles the mechanics of the book signing independently. Here again, it is important to get to know the store and the Store Manager because that means they give you a better location, more traffic gets directed to you, and more announcements are made about you over their loudspeaker.
Next, prepare... prepare... prepare. I can't say enough about this. We are published authors, which connotes "professionals"... Prepare for your book signing just as a professional would:
•Always check with the store before contacting any media. It has been my experience that they do a great job with the media and advertisements. If you want to send a press release to a local paper, ask them who to contact. They are very nice about giving you that information, or they will tell you that they are going to do it.
•Make invitations and give them to all of your friends, acquaintances, and family members, and e-mail everyone you know who would be interested. I also give them to my dentist, doctor, people I know at the local grocery store, and people I know at church.
•Have a framed 8x11 or 11x17 picture of your cover on an easel for display.
•Prepare flyers... not just black and white blurbs about your book, but jazz it up and make it look professional. Include a short "eye-catcher" blurb about your book, a list of one liner endorsements, a short bio about yourself and the availability of your book. Be sure to always include your web page on every piece of paper that you have for handouts.
•Always have bookmarks to give the customer with every book you sign.
•Have a candy dish at your table filled with candy. However, always ask the store manager if it is alright. This is important because some store managers don't like food in their store. I've never been turned down; however, I do always buy the individually wrapped mints.
•People love "free-bies." Here is a list of what I take to every book signing:
1. Framed Book Cover on a stand. Not all bookstores have signs printed for your book signing.
2. A transparent bookstand to show off the books. They show off the book better as opposed to just having the books lying on the table.
3. Postcards to hand out -- with your book cover and a short blurb, availability and web page.
4. Flyers printed on colored stock so that they stand out. Ask the store manager if you can put a few up on their windows. I've never been turned down. After all, they want to sell books too.
5. Brochures. This is up to you. I have brochures with me, but I don't put them out because of the expense. However, every now and then I do run into a librarian or a school book buyer and I do give one to them.
6. Business Cards -- have them in a nice business card holder next to your book cover -- make sure your cards list your web page.
7. Pens with your book title and web page printed on them -- this tip I picked up at a book conference. When a customer buys my book, I sign it with one of my pens and then I give them the pen along with the book.
8. Bookmarks -- This is a must. Every book should include a bookmark. Have them made with a small picture of your book cover, a list of very short two or three word endorsements and your web page.
9. A table cloth -- It has been my experience that some book stores have already set the table with a table cloth and some don't.
I always carry one with me just in case.
This may seem like a lot, but believe me, when it is laid out on the table, it isn't much. Keep in mind we are professionals, so everything you do, think like a professional.
Last but certainly not least... never sit at your table. Don't be shy; greet the customers as they walk by, smile, introduce yourself, hand them a flyer, and tell them that you are a local author who is having a book signing today on behalf of (name of bookstore). Tell them a little about your book.
If you are like me, book signings are a lot of work, but they are also a lot of fun! You meet a lot of very interesting people, and even if they don't buy your book, they walk away with a flyer or a postcard and they will either read it or check your web page.
More importantly, when you are done, always thank the store manager and the staff who participated in your book signing. Never leave without a thank you and a hand shake.
Since I have practiced this... I have been invited back several times to most of the bookstores in my area, and now they order a minimum of about 25 books, and I always sell-out!
Good Luck and Happy Book Signing.
Copyright © 2007-2008 Judy Azar LeBlanc
About The Author
Award Winning Author, Judy Azar LeBlanc was born in Raton, New Mexico, and was raised and educated in Albuquerque, and is an Honored Member of the Cambridge Who's Who, Toastmasters International, and the Arizona Author's Association. She is a graduate of San Jose University, in San Jose, California, where she did graduate work in Industrial Psychology. An award-winning author, her fourth and favorite title "Many Faces to Many Places" is preceded by "Things My Father Never Taught Me", "The Compromise," and "The Unveiling." LeBlanc is internationally published in the FONATUR Tourist Magazine, sponsored by the federal government of Mexico. Visit her website at http://www.manyfacestomanyplaces.com
Starting A Musical Career
Beginning a musical career can be difficult if you do not know how to break into the mainstream industry. Everyone has dreams and yours are no less important, but unless you know the right people to contact or the best businesses to approach, you could be left floundering in one spot, unable to move forward and unable to go back. If you are looking to carry your singing, acting, performing, or unique career forward to the next level, you will need to know what kind of people to consult and where to go.
Depending on what exactly you are searching for you should find an excellent music consultant. There are companies locally that are available to assist you in determining what music would best suit you, or how to best go about presenting your music you have either written or had written for you. Your performance is directly related to your ability and your presentation and if you have someone that is qualified in that aspect, it will help to move your career further ahead in the right direction that much faster
The ins and outs of the music industry can be extremely overwhelming to the layman and offers no respite to singers and performers alike, regardless of your talent. You need a music industry consultant to help you understand everything you will be involved in and help you keep a fresh perspective on what will be involved in your journey to the top. With their help and assistance you will be able to better understand everything surrounding your endeavors. Although they can only show you the way to a certain limit, their input will be helpful toward setting your goals and accomplishing them.
Looking at things from the other end of the business spectrum, engaging the assistance of a music business consultant is another excellent way of getting a handle on the music industry from a business perspective to better fulfill any goals you are trying to achieve. There are various fronts to the business aspect of music, and knowing the right people can raise your chances of succeeding. The business end of show business can be confusing, but hiring the right consultant can put you in a better place to understand and use the benefits to move up and forward toward the career you desire.
Keep these in mind when you are beginning your music, singing, or acting career. There will be many ups and downs during your journey, why make them any more difficult than necessary?
The Author
Ty Cohen
Ty Cohen Platinum Millennium Publishing PO Box 644 Garner, NC 27529 Ty@PlatinumMillennium.com 1-866-752-9968 Want Free Music Biz Advice? Who else wants to receive free advice from "Mr X", a man who has helped artist such as New Edition, Madonna, Quincy Jones, Puff Daddy, Prince and More, including up an comers just like you, to sell nearly 150 Gold & Platinum Albums Worldwide! Now he wants to help you, by offering you private consulting as well as giving you a free copy of his audio CD "7 Golden Secrets to Succeeding in the Music Industry" Visit http://www.MusicBizCenter.com/freecd1 to get your free CD mailed out to you right now.
Starting A Musical Career
Beginning a musical career can be difficult if you do not know how to break into the mainstream industry. Everyone has dreams and yours are no less important, but unless you know the right people to contact or the best businesses to approach, you could be left floundering in one spot, unable to move forward and unable to go back. If you are looking to carry your singing, acting, performing, or unique career forward to the next level, you will need to know what kind of people to consult and where to go.
Depending on what exactly you are searching for you should find an excellent music consultant. There are companies locally that are available to assist you in determining what music would best suit you, or how to best go about presenting your music you have either written or had written for you. Your performance is directly related to your ability and your presentation and if you have someone that is qualified in that aspect, it will help to move your career further ahead in the right direction that much faster
The ins and outs of the music industry can be extremely overwhelming to the layman and offers no respite to singers and performers alike, regardless of your talent. You need a music industry consultant to help you understand everything you will be involved in and help you keep a fresh perspective on what will be involved in your journey to the top. With their help and assistance you will be able to better understand everything surrounding your endeavors. Although they can only show you the way to a certain limit, their input will be helpful toward setting your goals and accomplishing them.
Looking at things from the other end of the business spectrum, engaging the assistance of a music business consultant is another excellent way of getting a handle on the music industry from a business perspective to better fulfill any goals you are trying to achieve. There are various fronts to the business aspect of music, and knowing the right people can raise your chances of succeeding. The business end of show business can be confusing, but hiring the right consultant can put you in a better place to understand and use the benefits to move up and forward toward the career you desire.
Keep these in mind when you are beginning your music, singing, or acting career. There will be many ups and downs during your journey, why make them any more difficult than necessary?
The Author
Ty Cohen
Ty Cohen Platinum Millennium Publishing PO Box 644 Garner, NC 27529 Ty@PlatinumMillennium.com 1-866-752-9968 Want Free Music Biz Advice? Who else wants to receive free advice from "Mr X", a man who has helped artist such as New Edition, Madonna, Quincy Jones, Puff Daddy, Prince and More, including up an comers just like you, to sell nearly 150 Gold & Platinum Albums Worldwide! Now he wants to help you, by offering you private consulting as well as giving you a free copy of his audio CD "7 Golden Secrets to Succeeding in the Music Industry" Visit http://www.MusicBizCenter.com/freecd1 to get your free CD mailed out to you right now.
Depending on what exactly you are searching for you should find an excellent music consultant. There are companies locally that are available to assist you in determining what music would best suit you, or how to best go about presenting your music you have either written or had written for you. Your performance is directly related to your ability and your presentation and if you have someone that is qualified in that aspect, it will help to move your career further ahead in the right direction that much faster
The ins and outs of the music industry can be extremely overwhelming to the layman and offers no respite to singers and performers alike, regardless of your talent. You need a music industry consultant to help you understand everything you will be involved in and help you keep a fresh perspective on what will be involved in your journey to the top. With their help and assistance you will be able to better understand everything surrounding your endeavors. Although they can only show you the way to a certain limit, their input will be helpful toward setting your goals and accomplishing them.
Looking at things from the other end of the business spectrum, engaging the assistance of a music business consultant is another excellent way of getting a handle on the music industry from a business perspective to better fulfill any goals you are trying to achieve. There are various fronts to the business aspect of music, and knowing the right people can raise your chances of succeeding. The business end of show business can be confusing, but hiring the right consultant can put you in a better place to understand and use the benefits to move up and forward toward the career you desire.
Keep these in mind when you are beginning your music, singing, or acting career. There will be many ups and downs during your journey, why make them any more difficult than necessary?
The Author
Ty Cohen
Ty Cohen Platinum Millennium Publishing PO Box 644 Garner, NC 27529 Ty@PlatinumMillennium.com 1-866-752-9968 Want Free Music Biz Advice? Who else wants to receive free advice from "Mr X", a man who has helped artist such as New Edition, Madonna, Quincy Jones, Puff Daddy, Prince and More, including up an comers just like you, to sell nearly 150 Gold & Platinum Albums Worldwide! Now he wants to help you, by offering you private consulting as well as giving you a free copy of his audio CD "7 Golden Secrets to Succeeding in the Music Industry" Visit http://www.MusicBizCenter.com/freecd1 to get your free CD mailed out to you right now.
How To Write A Successful Business Plan
Whether you are planning to start a brand-new business, expand an existing company, or get financing for a business venture, you will need to write a business plan. A business plan not only lends your business a sense of credibility, but also helps you to cover all your bases, increasing your chances of success.
Although writing a business plan can be a lengthy, intimidating project, it is not necessarily difficult. Here is an overview of how to write a successful business plan.
What to Include in Your Business Plan
Your business plan needs to demonstrate that you have thoroughly considered all aspects of running your business. To that end, the standard business plan has nine major sections, covering everything from your business’s mission statement to a detailed financial analysis.
Executive Summary
The first – and most important – section of your business plan is the executive summary. This section is so important that it should literally be the first thing the reader sees – even before the table of contents! However, it should also be written last, as you’ll have a better understanding of the overall message of your business plan after you’ve researched and written the other sections.
One of the most important parts of the executive summary is the mission statement. The mission statement is only three or four sentences long, but it should pack the most punch out of everything else in your business plan: Those four sentences are responsible for not only defining your business, but also capturing the interest of your reader.
The rest of your executive summary should fill in the important details that the mission statement glosses over. For instance, your executive summary should include a short history of the business, including founder profiles and start date; a current snapshot, listing locations, numbers of employees, and products or services offered; and a summary of future plans and goals.
This section is a candidate for a bulleted format, which allows you to list main points in a manner that is easy to scan. Avoid using too much detail – remember, this section is a summary. A page or two is usually sufficient for an executive summary.
Market Analysis
The next section of your business plan focuses on market analysis. In order to show that your business has a reasonable chance for success, you will need to thoroughly research the industry and the market you intend to sell to. No bank or investor is going to back a doomed venture, so this section is sure to fall under especially close scrutiny if you are looking for financing.
Your market analysis should describe your industry, including the size, growth rate, and trends that could affect the industry. This section should also describe your target market – that is, the type or group of customers that your company intends to serve. The description of your target market should include detail such as:
• Distinguishing characteristics
• The needs your company or product line will meet
• What media and/or marketing methods you’ll use to reach them
• What percentage of your target market you expect to be able to wrest away from your competitors
In addition, your market analysis should include the results of any market tests you have done, and an analysis of the strengths and weaknesses of your competitors.
Company Description
After your market analysis, your business plan will need to include a description of your company. This section should describe:
• The nature of your business
• The needs of the market
• How your business will meet these needs
• Your target market, including specific individuals and/or organizations
• The factors that set you apart from your competition and make you likely to succeed
Although some of these things overlap with the previous section, they are still necessary parts of your company description. Each section of your business plan should have the ability to stand on its own if need be. In other words, the company description should thoroughly describe your company, even if certain aspects are covered in other sections.
Organization and Management
Once you have described the nature and purpose of your company, you will need to explain your staff setup. This section should include:
• The division of labor – how company processes are divided among the staff
• The management hierarchy
• Profiles of the company’s owner(s), management personnel, and the Board of Directors
• Employee incentives, such as salary, benefits packages, and bonuses
This goal of this section is to demonstrate not only good organization within the company, but also the ability to create loyalty in your employees. Long-term employees minimize human resource costs and increase a business’s chances for success, so banks and investors will want to see that you have an effective system in place for maintaining your staff.
Marketing and Sales Management
The purpose of the marketing and sales section of your business plan is to outline your strategies for marketing your products or services. This section also plans for company growth by describing how the growth could take place.
The section should describe your company’s:
• Marketing methods
• Distributions methods
• Type of sales force
• Sales activities
• Growth strategies
Product or Services
Following the marketing section of your business plan, you will need a section focusing on the product or services your business offers. This is more than a simple description of your product or services, though. You will also need to include:
• The specific benefits your product or service offers customers
• The specific needs of the market, and how your product will meet them
• The advantages your product has over your competitors
• Any copyright, trade secret, or patent information pertaining to your product
• Where any new products or services are in the research and development process
• Current industry research that you could use in the development of products and services
Funding Request
Only once you have described your business from head to toe are you ready to detail your funding needs. This section should include everything a bank or investor needs in order to understand what type of funding you want:
• How much money you need now
• How much money you think you will need over the next five years
• How the money you borrow will be used
• How long you will need funding
• What type of funding you want (i.e. loans, investors, etc.)
• Any other terms you want the funding arrangement to include
Financials
The financials section in your business plan supports your request for outside funding. This section provides an analysis of your company’s prospective financial success. The section also details your company’s financial track record for the past three to five years, unless you are seeking financing for a startup business.
The financials section should include:
• Company income statements for prior years
• Balance sheets for prior years
• Cash flow statements for prior years
• Forecasted company income statements
• Forecasted balance sheets
• Forecasted cash flow statements
• Projections for the next five years – every month or quarter for the first year, with longer intervals for the remaining years
• Collateral you can use to secure a loan
The financials section is a great place to include visuals such as graphs, particularly if you predict a positive trend in your projected financials. A graph allows the reader to quickly take in this information, and may do a better job of encouraging a bank or investor to finance your business. However, be sure that the amount of financing you are requesting is in keeping with your projected financials – no matter how impressive your projections are, if you are asking for more money than is warranted, no bank or investor will give it to you.
Appendices
The appendix is the final section in your business plan. Essentially, this is where you put all of the information that doesn’t fit in the other eight sections, but that someone – particularly a bank or investor – might need to see.
For instance, the market analysis section of your business plan may list the results of market studies you have done as part of your market research. Rather than listing the details of the studies in that section, where they will appear cumbersome and detract from the flow of your business plan, you can provide this information in an appendix.
Other information that should be relegated to an appendix includes
• Credit histories for both you and your business
• Letters of reference
• References that have bearing on your company and your product or service, such as magazines or books on the topic
• Company licenses and patents
• Copies of contracts, leases, and other legal documents
• Resumes of your top managers
• Names of business consultants, such as your accountant and attorney
Writing a Successful Business Plan
Despite the quantity of information contained in your business plan, it should be laid out in a format that is easy to read. Just like with any piece of business writing, it is important to craft your business plan with your intended audience in mind – and the bankers, investors, and other busy professionals who will read your business plan almost certainly won’t have time to read a tedious document with long-winded paragraphs and large blocks of text.
Business plans for startup companies and company expansions are typically between twenty to forty pages long, but formatting actually accounts for a lot of this length. A strong business plan uses bullet points throughout to break up long sections and highlight its main points. Visuals such as tables and charts are also used to quickly relay specific information, such as trends in sales and other financial information. These techniques ensure that the reader can skim the business plan quickly and efficiently.
Think of your audience as only having fifteen minutes to spend on each business plan that comes across their desks. In that fifteen minutes, you not only have to relay your most important points, but also convince the reader that your business venture merits a financial investment. Your best bet is a well-researched business plan, with an organized, easy-to-read format and clear, confident prose.
About The Author
Jason Kay is a former professional business plan writer and provides business start up advice. He contributes to business magazines and websites such as http://BudgetBusinessPlans.com, which provides business plan writing services and business plan samples.
Although writing a business plan can be a lengthy, intimidating project, it is not necessarily difficult. Here is an overview of how to write a successful business plan.
What to Include in Your Business Plan
Your business plan needs to demonstrate that you have thoroughly considered all aspects of running your business. To that end, the standard business plan has nine major sections, covering everything from your business’s mission statement to a detailed financial analysis.
Executive Summary
The first – and most important – section of your business plan is the executive summary. This section is so important that it should literally be the first thing the reader sees – even before the table of contents! However, it should also be written last, as you’ll have a better understanding of the overall message of your business plan after you’ve researched and written the other sections.
One of the most important parts of the executive summary is the mission statement. The mission statement is only three or four sentences long, but it should pack the most punch out of everything else in your business plan: Those four sentences are responsible for not only defining your business, but also capturing the interest of your reader.
The rest of your executive summary should fill in the important details that the mission statement glosses over. For instance, your executive summary should include a short history of the business, including founder profiles and start date; a current snapshot, listing locations, numbers of employees, and products or services offered; and a summary of future plans and goals.
This section is a candidate for a bulleted format, which allows you to list main points in a manner that is easy to scan. Avoid using too much detail – remember, this section is a summary. A page or two is usually sufficient for an executive summary.
Market Analysis
The next section of your business plan focuses on market analysis. In order to show that your business has a reasonable chance for success, you will need to thoroughly research the industry and the market you intend to sell to. No bank or investor is going to back a doomed venture, so this section is sure to fall under especially close scrutiny if you are looking for financing.
Your market analysis should describe your industry, including the size, growth rate, and trends that could affect the industry. This section should also describe your target market – that is, the type or group of customers that your company intends to serve. The description of your target market should include detail such as:
• Distinguishing characteristics
• The needs your company or product line will meet
• What media and/or marketing methods you’ll use to reach them
• What percentage of your target market you expect to be able to wrest away from your competitors
In addition, your market analysis should include the results of any market tests you have done, and an analysis of the strengths and weaknesses of your competitors.
Company Description
After your market analysis, your business plan will need to include a description of your company. This section should describe:
• The nature of your business
• The needs of the market
• How your business will meet these needs
• Your target market, including specific individuals and/or organizations
• The factors that set you apart from your competition and make you likely to succeed
Although some of these things overlap with the previous section, they are still necessary parts of your company description. Each section of your business plan should have the ability to stand on its own if need be. In other words, the company description should thoroughly describe your company, even if certain aspects are covered in other sections.
Organization and Management
Once you have described the nature and purpose of your company, you will need to explain your staff setup. This section should include:
• The division of labor – how company processes are divided among the staff
• The management hierarchy
• Profiles of the company’s owner(s), management personnel, and the Board of Directors
• Employee incentives, such as salary, benefits packages, and bonuses
This goal of this section is to demonstrate not only good organization within the company, but also the ability to create loyalty in your employees. Long-term employees minimize human resource costs and increase a business’s chances for success, so banks and investors will want to see that you have an effective system in place for maintaining your staff.
Marketing and Sales Management
The purpose of the marketing and sales section of your business plan is to outline your strategies for marketing your products or services. This section also plans for company growth by describing how the growth could take place.
The section should describe your company’s:
• Marketing methods
• Distributions methods
• Type of sales force
• Sales activities
• Growth strategies
Product or Services
Following the marketing section of your business plan, you will need a section focusing on the product or services your business offers. This is more than a simple description of your product or services, though. You will also need to include:
• The specific benefits your product or service offers customers
• The specific needs of the market, and how your product will meet them
• The advantages your product has over your competitors
• Any copyright, trade secret, or patent information pertaining to your product
• Where any new products or services are in the research and development process
• Current industry research that you could use in the development of products and services
Funding Request
Only once you have described your business from head to toe are you ready to detail your funding needs. This section should include everything a bank or investor needs in order to understand what type of funding you want:
• How much money you need now
• How much money you think you will need over the next five years
• How the money you borrow will be used
• How long you will need funding
• What type of funding you want (i.e. loans, investors, etc.)
• Any other terms you want the funding arrangement to include
Financials
The financials section in your business plan supports your request for outside funding. This section provides an analysis of your company’s prospective financial success. The section also details your company’s financial track record for the past three to five years, unless you are seeking financing for a startup business.
The financials section should include:
• Company income statements for prior years
• Balance sheets for prior years
• Cash flow statements for prior years
• Forecasted company income statements
• Forecasted balance sheets
• Forecasted cash flow statements
• Projections for the next five years – every month or quarter for the first year, with longer intervals for the remaining years
• Collateral you can use to secure a loan
The financials section is a great place to include visuals such as graphs, particularly if you predict a positive trend in your projected financials. A graph allows the reader to quickly take in this information, and may do a better job of encouraging a bank or investor to finance your business. However, be sure that the amount of financing you are requesting is in keeping with your projected financials – no matter how impressive your projections are, if you are asking for more money than is warranted, no bank or investor will give it to you.
Appendices
The appendix is the final section in your business plan. Essentially, this is where you put all of the information that doesn’t fit in the other eight sections, but that someone – particularly a bank or investor – might need to see.
For instance, the market analysis section of your business plan may list the results of market studies you have done as part of your market research. Rather than listing the details of the studies in that section, where they will appear cumbersome and detract from the flow of your business plan, you can provide this information in an appendix.
Other information that should be relegated to an appendix includes
• Credit histories for both you and your business
• Letters of reference
• References that have bearing on your company and your product or service, such as magazines or books on the topic
• Company licenses and patents
• Copies of contracts, leases, and other legal documents
• Resumes of your top managers
• Names of business consultants, such as your accountant and attorney
Writing a Successful Business Plan
Despite the quantity of information contained in your business plan, it should be laid out in a format that is easy to read. Just like with any piece of business writing, it is important to craft your business plan with your intended audience in mind – and the bankers, investors, and other busy professionals who will read your business plan almost certainly won’t have time to read a tedious document with long-winded paragraphs and large blocks of text.
Business plans for startup companies and company expansions are typically between twenty to forty pages long, but formatting actually accounts for a lot of this length. A strong business plan uses bullet points throughout to break up long sections and highlight its main points. Visuals such as tables and charts are also used to quickly relay specific information, such as trends in sales and other financial information. These techniques ensure that the reader can skim the business plan quickly and efficiently.
Think of your audience as only having fifteen minutes to spend on each business plan that comes across their desks. In that fifteen minutes, you not only have to relay your most important points, but also convince the reader that your business venture merits a financial investment. Your best bet is a well-researched business plan, with an organized, easy-to-read format and clear, confident prose.
About The Author
Jason Kay is a former professional business plan writer and provides business start up advice. He contributes to business magazines and websites such as http://BudgetBusinessPlans.com, which provides business plan writing services and business plan samples.
Superior Leader - Warren Buffet
Superior business leader and American investor Warren Buffett is often called “Oracle of Omaha” or the “Sage of Omaha” and philanthropist. (Wikipedia, 2007) Buffett is the CEO, and the biggest shareholder of the Berkshire Hathaway Company. Buffett’s has an estimated current net worth of approximately $52 billion in US funds. Forbes Magazine ranks Buffett the third richest person in the world in September 2007 behind Carlos Slim and Bill Gates.
Warren Buffett is known for his economical and plain lifestyle. Buffett still lives in the same Omaha, Nebraska house that he purchased in 1958 for $31,500 with a current value of $700,000. In 1989, Buffett spent $9.7 million of the Berkshire’s funds on a corporate jet. He jokingly named it “The Indefensible” because of his past criticisms of such purchases by other CEOs. (Wikipedia, 2007)
Warren Buffett decided to make a commitment to give his fortune to charity back in June 2006. Buffett’s charity donation is approximately $30 billion, which is the largest donation in the history of the United States. The donation was enough to more than double the size of the foundation with 83% of it going to the Bill and Melinda Gates Foundation. Buffett believed that his family had enough money to get started in life so Buffett decided to give his fortune to charity. Buffett’s annual salary in 2006 was only $100,000. In 2007, Buffett was listed among Time Magazine’s 100 Most Influential People in the World. (Wikipedia, 2007)
What makes Warren Buffett a good business leader? This is what everyone wants to know because Warren buffet is so successful. It all starts with leadership. Warren buffet is a true leader where his leadership makes a difference in the world. Leadership is very much related to change and Warren Buffett has the capabilities of leadership change to fit the changing world. Warren Buffett has repeatedly demonstrated the ability to map read in the irregular waters of change. Is Warren Buffett born a leader? The authors of this paper believe not. Experience and research has shown little evidence that an individual who comes to power is a “born leader.” Warren Buffett took the falls that any other leader has to take. Warren Buffett learned from his mistakes and turned his mistakes into a positive thing. Warren Buffett shares his leadership at all organizational levels and Buffett is empowered to share leadership responsibilities. In the world of business, many titles related to leadership roles are actively used in business and Warren Buffett wears those titles to make him effective in multiple leadership positions in business. Distinction between good leadership and good management is made often. Managers are made to be organizational, controllers and budgeters. Warren Buffett has leadership in all three departments and one must have these traits to be a good business leader.
Another important trait in Today’s business leadership is communication. Warren Buffet is a skilled communicator in all aspects of life. Communication is the real key of leadership. Skilled communicators have an appreciation for positioning in the business world. Warren Buffet is experienced at positioning himself at the right place at the right time. Warren Buffet has the understanding of the people he is trying to reach and what he can and cannot hear from the people. Knowledge of audiences’ needs and wants gives the orator the ability to listen. Warren Buffett is an excellent listener with the ability to convey his understanding.
When Warren Buffett talks, people listen. Warren Buffett can send a message through an open door and does not have to push the message through a wall.
Mr. Warren Buffett’s investment strategies and course of leadership are shining examples of characteristics shared by cognitive theorists. Cognitive theory is an approach of explaining behavior through perception, anticipation, and thinking. Mr. Buffett’s continual approach of analyzing both possible investment choices, market trends, and the ability to place management resources of the right caliber in the right position has consistently brought this investor to the forefront amongst peers and the marketplace. At the core of every sound investor is a creative innovator.
Innovation demands creativity. Creativity in turn draws on our cognitive faculties, across the full amplitude from emotion to reason. In the number-heavy world of global investing, innovative thinking is critical. Innovative investors decipher future trends, spot likely winners by combining science (financials) with art (acuity and perception) and continuously mitigate risk. They assess user needs, product features, the proper deployment of money, professional organizational structures and risk management. (Kore Kalibre, 2006)
Mr. Buffett’s instinct and ability to interpret market trends is also held by tight reigns. Despite over 50 years of growth, Mr. Buffett always adheres to one of the most basic business principles: “…only compete where you have a competitive advantage. Warren Buffett refers to staying within your circle of competence. Social psychologists tell us, though, that we are prone to overconfidence when it comes to assessing our abilities…” (Arthridge, 2006) A man of Warren Buffett’s position and track record could easily be derailed to a sense of over confidence. The principle of only competing within your range of competitive advantage is a principle that can be applied to many other areas in life, and Mr. Buffett’s ability to work and live by this idea has allowed him to continue forward with minimal bruising.
By establishing the previous examples, the authors can reinforce the principles of cognitive theory in that Mr. Buffett behavior patterns are clearly dictated by thought processes, which include interpretation, analysis, and foresight. “As experiences and events gain meaning and value, the process becomes increasingly top down as the mind in (a) attempt at an orderly process influences perception though beliefs, goals and external process” (Gardener, 2007)
Warren Buffett’s is a self empowered leader, because he is loyal, sets goals, plans a strategy for achievement, and stays committed until he accomplishes his purpose. Up to date, he is the greatest stockbroker of all-time. He is a very conservative investor that prefers to invest in companies that sell name brand products that he uses. For example, Coca-Cola, Gillette Razors, See’s Candy, Gulfstream Jet, and GEICO are the major companies he invested in. In the nineties his assets quadrupled in less than five years. He is a smart investor that usually does not take big investment risks. For example, he will not invest in internet stock, because the return is unpredictable. He likes to invest in companies that he is sure will be successful 20 years later. He buys the company with the intentions of keeping it forever. Usually, the management team of each company is the same staff that sold it Warren Buffett from the beginning. He stays loyal to his partners, and the team workstheir best to keep him happy.
After Warren Buffett’s wife died, he decided to donate 85% of his money to charity. However, “he wants his money to be used the same year he donates it”.(Harris, 2006) The requirement will accelerate the process to help the world. According to Fortune magazine, five-sixths of his money will go to the Bill and Melinda Gates Foundation. This foundation which focus on finding cures for diseases that are common in poor nations. The rest of the money will be split among four other charities, that are each run by his three children and one that is in his late wife’s name.
Warren Buffett is not a huge spender. In fact, he still lives in the same house he bought 40 years ago. Warren “told ABC News “Nightline” that being born into wealth did not entitle his children”(Harris, 2006). In addition, he told Fortune magazine that, “A very rich person would leave his kids enough to do anything, but not enough to do nothing.”(Harris, 2006) In other words, he wants his children to work earn their money and value hard work and smart choices.
In the year 2006, Warren’s first annual donation to the Bill and Melinda Gates Foundation was $1.5 billion and the rest was divided among the four charities. He was the first person to make a donation better than Bill Gates, the richest man in the world. It seems as if Bill Gates and Warren Buffett set a good example and lead others to be more generous, because now the Barron Hilton has committed to donating half of his fortune to charity also. Barron Hilton is the founder of the Hilton Hotels and is worth $2.3 billion. Hopefully, a trend started among the fortunate to give to the less fortunate.
The personality of Warren Buffett ties to the Social Cognitive Level, because he tries to understand and make sense of other people. He observes the differences in social knowledge when dealing with people. Social cognition refers to making sense of ourselves, others, and how the information is used. In the sixties and seventies Albert Bandura and Walter Mischel were psychologists, studying personality development. They found that social learning and cognitive principles improve ones abilities to self-regulate and to follow goals. Warren investment choices were successful, because he conditioned his the way he processed information, choices, and expectations.
References - DO Not Strip References!
Gardener, J. (2007). Cognitive Behavior Theory. Retrieved December 26, 2007, from http://www.cognitivebehavior.com/theory/index.html Harris, D. (2006, June 26,). Warren Buffett's Unprecedented Generosity. Retrieved December 31, 2007, from http://abcnews.go.com/print?id=2118501 Kore Kalibre (2006, March-April 2006). Warren Buffett’s Innovation: Staying away from Rapid Product Innovation. Retrieved December 26, 2007, from http://www.korekalibre.com/index.php?option=com_magazine&task=show_magazine_article&magazine_id=26 Legg Mason Value Trust (2006, October 26). Legg Mason Value Trust (LMVTX) Letter to Shareholders. Retrieved December 26, 2007, from http://markets.kiplinger.com/kiplinger?GUID=323448&Page=MediaViewer&Ticker=LMVTX Wikipedia (2007, December 25). Warren Buffett. Retrieved December 18, 2007, from http://en.wikipedia.org/wiki/Warren_Buffett
About The Author
Michael J. Spindler - http://www.localmusichits.com/ - A Musicians Community for Fans and the Bands to promote hits in local music on a national stage.
Warren Buffett is known for his economical and plain lifestyle. Buffett still lives in the same Omaha, Nebraska house that he purchased in 1958 for $31,500 with a current value of $700,000. In 1989, Buffett spent $9.7 million of the Berkshire’s funds on a corporate jet. He jokingly named it “The Indefensible” because of his past criticisms of such purchases by other CEOs. (Wikipedia, 2007)
Warren Buffett decided to make a commitment to give his fortune to charity back in June 2006. Buffett’s charity donation is approximately $30 billion, which is the largest donation in the history of the United States. The donation was enough to more than double the size of the foundation with 83% of it going to the Bill and Melinda Gates Foundation. Buffett believed that his family had enough money to get started in life so Buffett decided to give his fortune to charity. Buffett’s annual salary in 2006 was only $100,000. In 2007, Buffett was listed among Time Magazine’s 100 Most Influential People in the World. (Wikipedia, 2007)
What makes Warren Buffett a good business leader? This is what everyone wants to know because Warren buffet is so successful. It all starts with leadership. Warren buffet is a true leader where his leadership makes a difference in the world. Leadership is very much related to change and Warren Buffett has the capabilities of leadership change to fit the changing world. Warren Buffett has repeatedly demonstrated the ability to map read in the irregular waters of change. Is Warren Buffett born a leader? The authors of this paper believe not. Experience and research has shown little evidence that an individual who comes to power is a “born leader.” Warren Buffett took the falls that any other leader has to take. Warren Buffett learned from his mistakes and turned his mistakes into a positive thing. Warren Buffett shares his leadership at all organizational levels and Buffett is empowered to share leadership responsibilities. In the world of business, many titles related to leadership roles are actively used in business and Warren Buffett wears those titles to make him effective in multiple leadership positions in business. Distinction between good leadership and good management is made often. Managers are made to be organizational, controllers and budgeters. Warren Buffett has leadership in all three departments and one must have these traits to be a good business leader.
Another important trait in Today’s business leadership is communication. Warren Buffet is a skilled communicator in all aspects of life. Communication is the real key of leadership. Skilled communicators have an appreciation for positioning in the business world. Warren Buffet is experienced at positioning himself at the right place at the right time. Warren Buffet has the understanding of the people he is trying to reach and what he can and cannot hear from the people. Knowledge of audiences’ needs and wants gives the orator the ability to listen. Warren Buffett is an excellent listener with the ability to convey his understanding.
When Warren Buffett talks, people listen. Warren Buffett can send a message through an open door and does not have to push the message through a wall.
Mr. Warren Buffett’s investment strategies and course of leadership are shining examples of characteristics shared by cognitive theorists. Cognitive theory is an approach of explaining behavior through perception, anticipation, and thinking. Mr. Buffett’s continual approach of analyzing both possible investment choices, market trends, and the ability to place management resources of the right caliber in the right position has consistently brought this investor to the forefront amongst peers and the marketplace. At the core of every sound investor is a creative innovator.
Innovation demands creativity. Creativity in turn draws on our cognitive faculties, across the full amplitude from emotion to reason. In the number-heavy world of global investing, innovative thinking is critical. Innovative investors decipher future trends, spot likely winners by combining science (financials) with art (acuity and perception) and continuously mitigate risk. They assess user needs, product features, the proper deployment of money, professional organizational structures and risk management. (Kore Kalibre, 2006)
Mr. Buffett’s instinct and ability to interpret market trends is also held by tight reigns. Despite over 50 years of growth, Mr. Buffett always adheres to one of the most basic business principles: “…only compete where you have a competitive advantage. Warren Buffett refers to staying within your circle of competence. Social psychologists tell us, though, that we are prone to overconfidence when it comes to assessing our abilities…” (Arthridge, 2006) A man of Warren Buffett’s position and track record could easily be derailed to a sense of over confidence. The principle of only competing within your range of competitive advantage is a principle that can be applied to many other areas in life, and Mr. Buffett’s ability to work and live by this idea has allowed him to continue forward with minimal bruising.
By establishing the previous examples, the authors can reinforce the principles of cognitive theory in that Mr. Buffett behavior patterns are clearly dictated by thought processes, which include interpretation, analysis, and foresight. “As experiences and events gain meaning and value, the process becomes increasingly top down as the mind in (a) attempt at an orderly process influences perception though beliefs, goals and external process” (Gardener, 2007)
Warren Buffett’s is a self empowered leader, because he is loyal, sets goals, plans a strategy for achievement, and stays committed until he accomplishes his purpose. Up to date, he is the greatest stockbroker of all-time. He is a very conservative investor that prefers to invest in companies that sell name brand products that he uses. For example, Coca-Cola, Gillette Razors, See’s Candy, Gulfstream Jet, and GEICO are the major companies he invested in. In the nineties his assets quadrupled in less than five years. He is a smart investor that usually does not take big investment risks. For example, he will not invest in internet stock, because the return is unpredictable. He likes to invest in companies that he is sure will be successful 20 years later. He buys the company with the intentions of keeping it forever. Usually, the management team of each company is the same staff that sold it Warren Buffett from the beginning. He stays loyal to his partners, and the team workstheir best to keep him happy.
After Warren Buffett’s wife died, he decided to donate 85% of his money to charity. However, “he wants his money to be used the same year he donates it”.(Harris, 2006) The requirement will accelerate the process to help the world. According to Fortune magazine, five-sixths of his money will go to the Bill and Melinda Gates Foundation. This foundation which focus on finding cures for diseases that are common in poor nations. The rest of the money will be split among four other charities, that are each run by his three children and one that is in his late wife’s name.
Warren Buffett is not a huge spender. In fact, he still lives in the same house he bought 40 years ago. Warren “told ABC News “Nightline” that being born into wealth did not entitle his children”(Harris, 2006). In addition, he told Fortune magazine that, “A very rich person would leave his kids enough to do anything, but not enough to do nothing.”(Harris, 2006) In other words, he wants his children to work earn their money and value hard work and smart choices.
In the year 2006, Warren’s first annual donation to the Bill and Melinda Gates Foundation was $1.5 billion and the rest was divided among the four charities. He was the first person to make a donation better than Bill Gates, the richest man in the world. It seems as if Bill Gates and Warren Buffett set a good example and lead others to be more generous, because now the Barron Hilton has committed to donating half of his fortune to charity also. Barron Hilton is the founder of the Hilton Hotels and is worth $2.3 billion. Hopefully, a trend started among the fortunate to give to the less fortunate.
The personality of Warren Buffett ties to the Social Cognitive Level, because he tries to understand and make sense of other people. He observes the differences in social knowledge when dealing with people. Social cognition refers to making sense of ourselves, others, and how the information is used. In the sixties and seventies Albert Bandura and Walter Mischel were psychologists, studying personality development. They found that social learning and cognitive principles improve ones abilities to self-regulate and to follow goals. Warren investment choices were successful, because he conditioned his the way he processed information, choices, and expectations.
References - DO Not Strip References!
Gardener, J. (2007). Cognitive Behavior Theory. Retrieved December 26, 2007, from http://www.cognitivebehavior.com/theory/index.html Harris, D. (2006, June 26,). Warren Buffett's Unprecedented Generosity. Retrieved December 31, 2007, from http://abcnews.go.com/print?id=2118501 Kore Kalibre (2006, March-April 2006). Warren Buffett’s Innovation: Staying away from Rapid Product Innovation. Retrieved December 26, 2007, from http://www.korekalibre.com/index.php?option=com_magazine&task=show_magazine_article&magazine_id=26 Legg Mason Value Trust (2006, October 26). Legg Mason Value Trust (LMVTX) Letter to Shareholders. Retrieved December 26, 2007, from http://markets.kiplinger.com/kiplinger?GUID=323448&Page=MediaViewer&Ticker=LMVTX Wikipedia (2007, December 25). Warren Buffett. Retrieved December 18, 2007, from http://en.wikipedia.org/wiki/Warren_Buffett
About The Author
Michael J. Spindler - http://www.localmusichits.com/ - A Musicians Community for Fans and the Bands to promote hits in local music on a national stage.
Memory Improvement in a Nutshell
Your mind is an amazing resource, and the first step towards utilizing this is to believe in the power of your mind. By doing so, you will be able to improve your memory, which is based on the power of your mind in processing and deducing. Why are some people able to have better memories than others? Studies have shown that 50% of brain power is nature, whilst the other 50% is nurture. Hence, memory techniques exist to assist us in improving our memory.
Everyone has greater memory capacity than they believe. Below, we bring you 3 quick ways to memory improvement in a nutshell, condensed for your convenience.
1) Primacy and Recency Effects
Changing tasks and taking strategic breaks in the middle of a task when you are studying is a great way to improve your memory of what you study. Taking breaks, especially in the middle of something might seem counterintuitive, but you will get exponentially better results from the time you put in. By studying smarter rather than harder, you can accomplish much more in much less time. Not only is it easier to remember something that you have left incomplete, it is also easier to remember what you do at the beginning and what you have done most recently.
2) Forgetting the Right Things
To develop your memory and increase efficiency, you must first choose the method of remembering that you want to focus on. For example, memorizing poetry will not help you to recall people’s names easily. In order to improve your memory, you must decide on the type of memory you want to achieve. Determine this based on your profession, or on your own specific requirements, questioning aspects such as “Is it necessary to have a good memory for names in my profession?” By analyzing your memory needs, you will have a more precise idea of what type of memory you should கில்டிவடே
3) Making use of your Subconscious Mind
Whatever your mind dwells on before you go to bed becomes fodder for your subconscious mind. In order to harness its power, make a quick review of the material that you want to recall in an easily accessible format such as mind maps. You will find that this will greatly improve your memory on that material, and for an additional you go to sleep can do a great deal to improve your memory of that material. For a heightened memory, go through the same material when you wake up the next day. You will experience a deeper understanding of the material, and this will make remembering it a breeze.
Try implementing these 3 quick and surefire ways in your everyday routine and memory work, and you will see them work for you. Not only will they assist you in recalling the material you need, you will find that with increased usage of these methods, your memory will become more alert and efficient as well.
About The Author
Greg Frost is an authority figure in the memory field and specializes in helping people deal with memory loss, improve their memory with memory techniques, and also develop their photographic memory. For more information on how you can improve your memory, visit this site: http://www.photographic-memory.org
Everyone has greater memory capacity than they believe. Below, we bring you 3 quick ways to memory improvement in a nutshell, condensed for your convenience.
1) Primacy and Recency Effects
Changing tasks and taking strategic breaks in the middle of a task when you are studying is a great way to improve your memory of what you study. Taking breaks, especially in the middle of something might seem counterintuitive, but you will get exponentially better results from the time you put in. By studying smarter rather than harder, you can accomplish much more in much less time. Not only is it easier to remember something that you have left incomplete, it is also easier to remember what you do at the beginning and what you have done most recently.
2) Forgetting the Right Things
To develop your memory and increase efficiency, you must first choose the method of remembering that you want to focus on. For example, memorizing poetry will not help you to recall people’s names easily. In order to improve your memory, you must decide on the type of memory you want to achieve. Determine this based on your profession, or on your own specific requirements, questioning aspects such as “Is it necessary to have a good memory for names in my profession?” By analyzing your memory needs, you will have a more precise idea of what type of memory you should கில்டிவடே
3) Making use of your Subconscious Mind
Whatever your mind dwells on before you go to bed becomes fodder for your subconscious mind. In order to harness its power, make a quick review of the material that you want to recall in an easily accessible format such as mind maps. You will find that this will greatly improve your memory on that material, and for an additional you go to sleep can do a great deal to improve your memory of that material. For a heightened memory, go through the same material when you wake up the next day. You will experience a deeper understanding of the material, and this will make remembering it a breeze.
Try implementing these 3 quick and surefire ways in your everyday routine and memory work, and you will see them work for you. Not only will they assist you in recalling the material you need, you will find that with increased usage of these methods, your memory will become more alert and efficient as well.
About The Author
Greg Frost is an authority figure in the memory field and specializes in helping people deal with memory loss, improve their memory with memory techniques, and also develop their photographic memory. For more information on how you can improve your memory, visit this site: http://www.photographic-memory.org
Time Management: Who Needs It In Retirement?
Time management tools, strategies and even software are useful to goal-oriented managers in the corporate environment, right? If you’re in your retirement planning years, isn’t it a waste of time (no pun intended) to focus even an ounce of energy on time management skills? After all, time is the one thing you’ll have plenty of, right?
Not exactly. Even in retirement, you’ll still want to get the most out of your day. Time management happens to be one of the most valuable skills with which you’ll leave the workforce in order have a successful retirement. If you haven’t mastered it yet, there are many benefits to getting started today.
Here’s why: The fear of no longer being needed, or the sense of not accomplishing anything can be stressful in retirement. To compensate, there may be a natural tendency to 'think' of a bunch of things you’d like to do. Without good time management skills, the majority of these things will never see the light of day. You’ll tend to procrastinate thinking that there’s tomorrow…until too many tasks build up and become overwhelming. This will inevitably lead to frustration, a sense of emptiness instead of accomplishment, and even missed appointments with friends and family.
However, your personal life in retirement can be as successful as your business life if you practice time management strategies. As such, it is highly beneficial to learn how to organize your day, how to schedule your time in order to accomplish more without feeling overwhelmed.
A daily or weekly ‘To-Do’ list is still as valuable in your retirement as it was in the office environment. The reason is you don’t want to trust your memory to keep track of things that should be committed to paper and ink. Further, your to-do list will always form a profile of tasks you need to keep track of in order to see where you’re spending the majority of your time.
Above all, you need to learn the importance of time. Although it may seem to be plentiful at first, it remains even more so a precious commodity. It is important to make your list and your schedule around your own concept of time.
Above all, you need to learn the importance of time. Although it may seem to be plentiful at first, it remains even more so a precious commodity. It is important to make your list and your schedule around your own concept of time.
Your mastery of this important skill will serve to put your own life in perspective as well as help you avoid the stress associated with the feeling of accomplishing little to nothing in retirement.
Notice you will not need much in terms of tools. Sophisticated software or bulky planners are not necessary. As long as your chosen tools work for you and you are comfortable using them, you’re all set. But at the bare minimum you should have:
•an activity log to track your activities (however frequently you wish to track them – daily or weekly)
•the habit of scheduling important events in your life (especially leisure time – because contrary to popular belief, all your time will not be leisure)and,
•a sense of your priorities so you can assign a time barrier to all the tasks you want to accomplish that are important to you.
Don’t forget to stay flexible. You’re no longer doing this to climb a corporate ladder or to prove your competence.
There’s no need to plan every minute of every day of your life. But at the same time be mindful that you are playing with the most precious of all commodities you’ve got left. Make it count.
About The Author
Windsor Augustin is a Financial Strategist and a Home Equity Management expert. His mortgage planning practice in Naples, Florida focuses on the needs of the entrepreneur, the small business owner and the soon-to-retire with strategies that allow them to retire earlier with zero mortgage debt. Visit him at http://www.trusted-retirement-planning-tips.com
Not exactly. Even in retirement, you’ll still want to get the most out of your day. Time management happens to be one of the most valuable skills with which you’ll leave the workforce in order have a successful retirement. If you haven’t mastered it yet, there are many benefits to getting started today.
Here’s why: The fear of no longer being needed, or the sense of not accomplishing anything can be stressful in retirement. To compensate, there may be a natural tendency to 'think' of a bunch of things you’d like to do. Without good time management skills, the majority of these things will never see the light of day. You’ll tend to procrastinate thinking that there’s tomorrow…until too many tasks build up and become overwhelming. This will inevitably lead to frustration, a sense of emptiness instead of accomplishment, and even missed appointments with friends and family.
However, your personal life in retirement can be as successful as your business life if you practice time management strategies. As such, it is highly beneficial to learn how to organize your day, how to schedule your time in order to accomplish more without feeling overwhelmed.
A daily or weekly ‘To-Do’ list is still as valuable in your retirement as it was in the office environment. The reason is you don’t want to trust your memory to keep track of things that should be committed to paper and ink. Further, your to-do list will always form a profile of tasks you need to keep track of in order to see where you’re spending the majority of your time.
Above all, you need to learn the importance of time. Although it may seem to be plentiful at first, it remains even more so a precious commodity. It is important to make your list and your schedule around your own concept of time.
Above all, you need to learn the importance of time. Although it may seem to be plentiful at first, it remains even more so a precious commodity. It is important to make your list and your schedule around your own concept of time.
Your mastery of this important skill will serve to put your own life in perspective as well as help you avoid the stress associated with the feeling of accomplishing little to nothing in retirement.
Notice you will not need much in terms of tools. Sophisticated software or bulky planners are not necessary. As long as your chosen tools work for you and you are comfortable using them, you’re all set. But at the bare minimum you should have:
•an activity log to track your activities (however frequently you wish to track them – daily or weekly)
•the habit of scheduling important events in your life (especially leisure time – because contrary to popular belief, all your time will not be leisure)and,
•a sense of your priorities so you can assign a time barrier to all the tasks you want to accomplish that are important to you.
Don’t forget to stay flexible. You’re no longer doing this to climb a corporate ladder or to prove your competence.
There’s no need to plan every minute of every day of your life. But at the same time be mindful that you are playing with the most precious of all commodities you’ve got left. Make it count.
About The Author
Windsor Augustin is a Financial Strategist and a Home Equity Management expert. His mortgage planning practice in Naples, Florida focuses on the needs of the entrepreneur, the small business owner and the soon-to-retire with strategies that allow them to retire earlier with zero mortgage debt. Visit him at http://www.trusted-retirement-planning-tips.com
How to Pass an Interview!
Nine Steps to Interview Success
These days, the average person changes their career seven to ten times within their life span. This means that the average person is going to send out several hundred copies of their resumes in their lifetime…and yes, they’re going to have to go through several interviews in their lifetime.
Scary, huh?
If the interview process makes you nervous, well, you’re not alone. But right now, it’s time to stop worrying. You’re about to learn the nine vital steps for interview success…how to pass any interview you face!
Step 1: Research the Company that you are being interviewed for:
It’s a pretty obvious trick: research the company you’re interviewing for and be prepared to show off what you know about them. Way too many people show up for an interview without having the first idea about what the particular company stands for. The truth is that you should know at least something about the company’s mission, its general business process, and its particular needs. Know how long the company has been in business and whether they’re financially sound and profitable. Research the company with a view to determine what you can do to help them achieve their goals. Be prepared to say specifically how your personal goals and experience are going to be valuable to the company.
Step 2: Know your resume:
In virtually any interview situation, you’re interviewer is going to ask you questions about your resume, about your experiences and even about the quirky stuff you’ve listed to pad it out. You should read your resume over and over, and know the details of it because you never know when you’re going to be asked about your chess playing experience or your interest in literature. Make sure there’s nothing detailed on your resume that you’re uncomfortable talking about.
Step 3: Dress for Success:
Appearance can become nine-tenths of the law if you don’t pay attention to it. For every interview, make sure you wear garments that are professional and appropriate the position that you’re seeking. Your clothes should be comfortable, clean, and pressed. Don’t create a crisis for yourself on the morning of the interview when it comes to your clothes. Pick out your outfit and make sure it’s ready the night before your big interview.
Step 4: Make sure that you wake up early and are on time:
Just as you shouldn’t let your wardrobe run you down on the big day, you shouldn’t let traffic or public transport delays upset you either. It’s also crucial that you don’t get lost on the way so have directions –and confirm them if you have to – well before you set off. These days, with MapQuest, you have no excuses. Make sure you leave the house early, and plan to be at the interview at least ten minutes early.
Step 5: Review interview questions:
Interviews may be pretty scary but they’re also pretty predictable. It doesn’t take much to predict the basic questions you’re going to be asked. Here are some examples:
Tell me about yourself?
Tell me about a time you failed miserably in your career?
What is your greatest strength/weakness?
Where do you see yourself five years from now?
What are your salary expectations for this position?
Why should we hire YOU?
Prepare sample answers to these questions. Memorize a couple of key responses. Remember that no matter who you’re interviewing for or with, if it’s a job interview, the basic focus is going to be on your experience, your goals, and your potential to contribute to the company. Be sure you can argue a case for yourself on these key points.
Step 6: Let the interviewer lead you:
The interviewer is the one running the interview but you can set the pace. Wait for the interviewer to ask the questions. Take your time to listen to the questions. Give your answers carefully; make sure they are considered. That said, each of your answers should be given with an energetic and enthusiastic voice. Above all, smile and enjoy the interview. Be courteous and always thank the interviewer at the end of the interview. Tell them that you’re well qualified for the job, and that you will prove it to them upon being hired. Don’t be afraid to be confident in yourself and your abilities.
Step 7: Ask for the next step:
The interviewer will ask most of the questions but you will have a chance to get a word in shortly. Find out what will happen next, and what you should expect after the interview. When should you be hearing from them about the job? When will the hiring decision be made?
Step 8: Send a thank you note:
These days, the average person changes their career seven to ten times within their life span. This means that the average person is going to send out several hundred copies of their resumes in their lifetime…and yes, they’re going to have to go through several interviews in their lifetime.
Scary, huh?
If the interview process makes you nervous, well, you’re not alone. But right now, it’s time to stop worrying. You’re about to learn the nine vital steps for interview success…how to pass any interview you face!
Step 1: Research the Company that you are being interviewed for:
It’s a pretty obvious trick: research the company you’re interviewing for and be prepared to show off what you know about them. Way too many people show up for an interview without having the first idea about what the particular company stands for. The truth is that you should know at least something about the company’s mission, its general business process, and its particular needs. Know how long the company has been in business and whether they’re financially sound and profitable. Research the company with a view to determine what you can do to help them achieve their goals. Be prepared to say specifically how your personal goals and experience are going to be valuable to the company.
Step 2: Know your resume:
In virtually any interview situation, you’re interviewer is going to ask you questions about your resume, about your experiences and even about the quirky stuff you’ve listed to pad it out. You should read your resume over and over, and know the details of it because you never know when you’re going to be asked about your chess playing experience or your interest in literature. Make sure there’s nothing detailed on your resume that you’re uncomfortable talking about.
Step 3: Dress for Success:
Appearance can become nine-tenths of the law if you don’t pay attention to it. For every interview, make sure you wear garments that are professional and appropriate the position that you’re seeking. Your clothes should be comfortable, clean, and pressed. Don’t create a crisis for yourself on the morning of the interview when it comes to your clothes. Pick out your outfit and make sure it’s ready the night before your big interview.
Step 4: Make sure that you wake up early and are on time:
Just as you shouldn’t let your wardrobe run you down on the big day, you shouldn’t let traffic or public transport delays upset you either. It’s also crucial that you don’t get lost on the way so have directions –and confirm them if you have to – well before you set off. These days, with MapQuest, you have no excuses. Make sure you leave the house early, and plan to be at the interview at least ten minutes early.
Step 5: Review interview questions:
Interviews may be pretty scary but they’re also pretty predictable. It doesn’t take much to predict the basic questions you’re going to be asked. Here are some examples:
Tell me about yourself?
Tell me about a time you failed miserably in your career?
What is your greatest strength/weakness?
Where do you see yourself five years from now?
What are your salary expectations for this position?
Why should we hire YOU?
Prepare sample answers to these questions. Memorize a couple of key responses. Remember that no matter who you’re interviewing for or with, if it’s a job interview, the basic focus is going to be on your experience, your goals, and your potential to contribute to the company. Be sure you can argue a case for yourself on these key points.
Step 6: Let the interviewer lead you:
The interviewer is the one running the interview but you can set the pace. Wait for the interviewer to ask the questions. Take your time to listen to the questions. Give your answers carefully; make sure they are considered. That said, each of your answers should be given with an energetic and enthusiastic voice. Above all, smile and enjoy the interview. Be courteous and always thank the interviewer at the end of the interview. Tell them that you’re well qualified for the job, and that you will prove it to them upon being hired. Don’t be afraid to be confident in yourself and your abilities.
Step 7: Ask for the next step:
The interviewer will ask most of the questions but you will have a chance to get a word in shortly. Find out what will happen next, and what you should expect after the interview. When should you be hearing from them about the job? When will the hiring decision be made?
Step 8: Send a thank you note:
Manifestation Exercise # 11 - Discovering the Hidden Positives Behind The Negatives
This is a good exercise to use when you want to discover what is really going on behind the scenes of your negative experiences. There is something positive beyond them - you just need to discover what it is.
You see, your higher self sees beyond time and current circumstances. It knows your “true intentions“, even if you are unaware of them consciously, and it will do everything in its power to match you vibrationally to that thing you are “truly” wanting.
For instance, if your higher intention is safety and security and something comes up that will jeopardize that safety and security (even if you are unaware that it will jeopardize it at the time) it is not at all surprising that obstacles will suddenly appear to prevent you from making a mistake.
Quite often we can misinterpret this obstacles as negative things happening to us or it is just us “not getting what we want when we want it” but there is a little more to it than that.
The following story is an example:
My husband and I were living in a house we bought in Staten Island when we first got married. At the time we bought it, we were both working full time in Manhattan, and while we were making just enough to afford it, there was no extra money.
After a couple of years we decided we wanted to have a baby, but realized that there was no way we could continue to pay for the house if I quit working to stay home to take care of the baby (which I really wanted to do) nor could we afford a full time sitter under the circumstances.
So we decided the only logical solution was to sell our house in New York and have a house built in Southern New Jersey about an hour and a half away. The houses there were much cheaper and we could afford to live there on one salary. We were leaving friends and family behind, but we couldn’t see any other choice.
This was when we ended up making one of the most ridiculous mistakes we could have ever made (or so we thought). Instead of taking the money from the sale of our Staten Island home and putting it into an escrow account to be used for the down payment on the new house we were having built, we made the mistake of giving the money directly to the builder. This builder then proceeded to skip town with it; leaving us with no house, no money to buy another one and no way to find him. By the time this all occurred I was already six months pregnant. Now to say I was despondent was putting it mildly!
We had no choice but to get ourselves an apartment in Staten Island and pray that we would hit some kind of lottery, because with only my husband working it would take years to save up enough money for another down payment. On top of that, the housing boom hit which put $200,000 homes into the half million dollar category! Talk about watching your dream get further and further away from you!
Now you see, I truly do believe that everything happens for a reason, but at the time, I truly couldn’t figure this one out. We were both good and honest people; we had worked hard and had saved every penny we could and now it was all gone in one fell swoop.
Even though I had already starting learning about the law of attraction, this was a really tough one for me to overcome. No matter how hard I tried I couldn’t seem to get past the resentment I felt towards the whole situation. Which of coarse kept me in the situation even longer.
Eventually I started getting back into studying, meditating and looking forward instead of back. It was no easy climb, I assure you. But I started my own online business and put all my energy into focusing on bringing more money in as opposed to staying focused on what we had lost.
Now this is when things got interesting. During the time this was all happening, my mother met a really great guy she was getting serious with. He had his own house in Pennsylvania and she eventually found herself spending more time there then she was in her own house in Staten Island. She didn’t want to sell her house because she still wanted a place to be able to come back to when she visited us or my brother.
So she made us a deal. If my husband and I would take over all the expenses of the house (the mortgage was paid off years ago, so it was just taxes, insurance and the utilities), we could live there as long as we wanted. We only needed to leave the guest room open for her anytime she wanted to visit. Talk about a no-brainer!
The part that strikes me funny though (and what inspired this article, by the way) is that I just came across my old law of attraction journals and read what I had written years ago right before I had sold my own Staten Island home.
It is the list of intentions I wrote to Universe about what I was choosing to create for my future. This is what it said:
I choose to live in a beautiful house I can easily afford I choose it to be in a great neighborhood I choose to be surrounded by good friends and neighbors I choose it to be located in a great school zone
There were some other minor things, but that was the gist of it. What amazes me looking at it now is realizing that I never stated that I had to own the house, or that I was going to have the perfect house built, or even stated that it was going to be a beautiful house in New Jersey; though I know at the time that I wrote the list that that was the direction we were headed because we were already in the process.
All I know is, I am glad that Universe took me at my word and I am very happy that in this case I wasn‘t more specific, because I couldn’t have foreseen how much better this situation would work out for me.
You see, in the time that it took for all these things to occur, the property taxes in the area of New Jersey that I was going to move to has since tripled! If I was living there now it would be costing me more than I was originally paying for my first Staten Island house that I couldn’t afford. It would have been a constant financial struggle, even if I had found another full time job out of the house.
Not to mention how easily the other things on my list fell into place. I am living in a great neighborhood, I am already surrounded by good friends and neighbors because I have known them most of my life growing up here and my son is in the same excellent school zone I was in!
The point is, quite often we don’t realize when we are right in the thick of what we perceive to be a negative situation, that there is something for our greater good beyond it.
We get so focused on cursing the darkness in the tunnel that we forget to look for the light at the end of it.
So here is the exercise for you. It comes in two parts with a bonus at the end if you really want to get into it..
Part One
Think back and write down all the times when what you thought was a negative situation turned into a positive one.
For instance:
When you had to cancel vacation plans due to work or lack of money and found out later they had a hurricane that week. When you missed your flight due to bad weather and then found out the plane you were supposed to be on got stuck on the tarmac for 7 hours and you were at least in a comfortable airport with a bar and a bathroom! When you didn’t get a job you thought you wanted and ended up being available for a better one. When the person you wanted to call you never did, and you ended up meeting the “one” because you were single. When you missed making the perfect investment, only to find out the company tanked and you would have lost a ton of மோனே
You get the idea. These things happen all the time. Writing them down helps reaffirm to you that Universe (or your higher self, if you prefer) does in fact have your best interests at heart. If you have a hard time coming up with anything, think about every good thing in your life right now and backtrack. Believe me, you will start to see many ways these things couldn’t have come to you if you had indeed gotten what you originally asked for.
Part Two
Start looking for the light at the end of your tunnel by asking What If? What If The Reason I Haven’t Gotten What I Want Yet Is Because….? Start stretching your mind with ideas of what your higher self might have in store for you that you just haven’t realized yet.
For example:
What if (I didn’t get this position) because a better one is waiting for me. What if (the reason the deal on buying the house fell through) was because the roof is about to collapse this winter and it would have cost me a fortune I wouldn’t have. What if (the reason he/she hasn’t called me for another date) was because they are total psychos and my higher self knows better than for me to get involved with them. What if (the reason the car broke down today when I had somewhere really important to be) was because I would have been involved in a major accident if I had been on the highway today. What if (the reason I can’t afford the ski trip right now) is because I would have broken my leg on the slopes. What if (the reason I am stuck on the absolutely slowest line in the store) is because if I left earlier I would run into someone I really don’t want to see right now.
Really stretch your imagination. The fun part of this exercise is that it can help soothe you through disappointment. But the most important part happens later when you prove yourself to be right and you indeed confirm that your higher self has your best interests at heart. That’s when you begin to trust that everything is happening in exactly the right order.
Now for the Bonus Part if you really want to get into it.
Step Three
Try to find your true “hidden intention” as opposed to what you think that you want.
For instance, with my Jersey house. I originally thought my intention was to have this beautifully built house in New Jersey. But in truth my “hidden intention” was just to live in a beautiful house I could afford. This was obvious by how I wrote my intention on my list. After struggling financially in our first house, security was really all I was looking for and just hadn’t realized it. It wasn’t until after I received it that I noticed the blessing it really was.
Maybe in your case, your “hidden intention” was to find someone who really cared about you and was interested in the same things you are. You might have originally thought you were going to find this with a person of the opposite sex but instead you found it in the new best friend you made six months ago and you just haven‘t realized it yet.
So start enjoying and appreciating that friend that Universe sent you in answer to your request and watch how that higher vibration will automatically attract the opposite sex person you are also wanting. Heck! It might even be through that friend.
We are happily such complicated creatures. So much lies below the surface we aren‘t even aware of. But the daily discovery of these things is what makes life so fun and interesting.
Just the fact that you are reading these types of articles means you are already on your way to discovery.
So start looking for the positives that await you in your future. If something you are going through appears negative at the moment, it simply means you haven’t yet discovered the place your higher self is leading you to.
Don’t get discouraged, don’t give up and don’t curse the darkness. Start taking the first steps now to finding the light at the end of your tunnel.
Happy Creating!
About The Author
Janeen Clark is a Spiritual Life Coach who has been teaching, studying and applying the Law of Attraction for over 15 years. If you would like more fun ways to use LOA visit her website at http://www.theveryhappyhuman.com
You see, your higher self sees beyond time and current circumstances. It knows your “true intentions“, even if you are unaware of them consciously, and it will do everything in its power to match you vibrationally to that thing you are “truly” wanting.
For instance, if your higher intention is safety and security and something comes up that will jeopardize that safety and security (even if you are unaware that it will jeopardize it at the time) it is not at all surprising that obstacles will suddenly appear to prevent you from making a mistake.
Quite often we can misinterpret this obstacles as negative things happening to us or it is just us “not getting what we want when we want it” but there is a little more to it than that.
The following story is an example:
My husband and I were living in a house we bought in Staten Island when we first got married. At the time we bought it, we were both working full time in Manhattan, and while we were making just enough to afford it, there was no extra money.
After a couple of years we decided we wanted to have a baby, but realized that there was no way we could continue to pay for the house if I quit working to stay home to take care of the baby (which I really wanted to do) nor could we afford a full time sitter under the circumstances.
So we decided the only logical solution was to sell our house in New York and have a house built in Southern New Jersey about an hour and a half away. The houses there were much cheaper and we could afford to live there on one salary. We were leaving friends and family behind, but we couldn’t see any other choice.
This was when we ended up making one of the most ridiculous mistakes we could have ever made (or so we thought). Instead of taking the money from the sale of our Staten Island home and putting it into an escrow account to be used for the down payment on the new house we were having built, we made the mistake of giving the money directly to the builder. This builder then proceeded to skip town with it; leaving us with no house, no money to buy another one and no way to find him. By the time this all occurred I was already six months pregnant. Now to say I was despondent was putting it mildly!
We had no choice but to get ourselves an apartment in Staten Island and pray that we would hit some kind of lottery, because with only my husband working it would take years to save up enough money for another down payment. On top of that, the housing boom hit which put $200,000 homes into the half million dollar category! Talk about watching your dream get further and further away from you!
Now you see, I truly do believe that everything happens for a reason, but at the time, I truly couldn’t figure this one out. We were both good and honest people; we had worked hard and had saved every penny we could and now it was all gone in one fell swoop.
Even though I had already starting learning about the law of attraction, this was a really tough one for me to overcome. No matter how hard I tried I couldn’t seem to get past the resentment I felt towards the whole situation. Which of coarse kept me in the situation even longer.
Eventually I started getting back into studying, meditating and looking forward instead of back. It was no easy climb, I assure you. But I started my own online business and put all my energy into focusing on bringing more money in as opposed to staying focused on what we had lost.
Now this is when things got interesting. During the time this was all happening, my mother met a really great guy she was getting serious with. He had his own house in Pennsylvania and she eventually found herself spending more time there then she was in her own house in Staten Island. She didn’t want to sell her house because she still wanted a place to be able to come back to when she visited us or my brother.
So she made us a deal. If my husband and I would take over all the expenses of the house (the mortgage was paid off years ago, so it was just taxes, insurance and the utilities), we could live there as long as we wanted. We only needed to leave the guest room open for her anytime she wanted to visit. Talk about a no-brainer!
The part that strikes me funny though (and what inspired this article, by the way) is that I just came across my old law of attraction journals and read what I had written years ago right before I had sold my own Staten Island home.
It is the list of intentions I wrote to Universe about what I was choosing to create for my future. This is what it said:
I choose to live in a beautiful house I can easily afford I choose it to be in a great neighborhood I choose to be surrounded by good friends and neighbors I choose it to be located in a great school zone
There were some other minor things, but that was the gist of it. What amazes me looking at it now is realizing that I never stated that I had to own the house, or that I was going to have the perfect house built, or even stated that it was going to be a beautiful house in New Jersey; though I know at the time that I wrote the list that that was the direction we were headed because we were already in the process.
All I know is, I am glad that Universe took me at my word and I am very happy that in this case I wasn‘t more specific, because I couldn’t have foreseen how much better this situation would work out for me.
You see, in the time that it took for all these things to occur, the property taxes in the area of New Jersey that I was going to move to has since tripled! If I was living there now it would be costing me more than I was originally paying for my first Staten Island house that I couldn’t afford. It would have been a constant financial struggle, even if I had found another full time job out of the house.
Not to mention how easily the other things on my list fell into place. I am living in a great neighborhood, I am already surrounded by good friends and neighbors because I have known them most of my life growing up here and my son is in the same excellent school zone I was in!
The point is, quite often we don’t realize when we are right in the thick of what we perceive to be a negative situation, that there is something for our greater good beyond it.
We get so focused on cursing the darkness in the tunnel that we forget to look for the light at the end of it.
So here is the exercise for you. It comes in two parts with a bonus at the end if you really want to get into it..
Part One
Think back and write down all the times when what you thought was a negative situation turned into a positive one.
For instance:
When you had to cancel vacation plans due to work or lack of money and found out later they had a hurricane that week. When you missed your flight due to bad weather and then found out the plane you were supposed to be on got stuck on the tarmac for 7 hours and you were at least in a comfortable airport with a bar and a bathroom! When you didn’t get a job you thought you wanted and ended up being available for a better one. When the person you wanted to call you never did, and you ended up meeting the “one” because you were single. When you missed making the perfect investment, only to find out the company tanked and you would have lost a ton of மோனே
You get the idea. These things happen all the time. Writing them down helps reaffirm to you that Universe (or your higher self, if you prefer) does in fact have your best interests at heart. If you have a hard time coming up with anything, think about every good thing in your life right now and backtrack. Believe me, you will start to see many ways these things couldn’t have come to you if you had indeed gotten what you originally asked for.
Part Two
Start looking for the light at the end of your tunnel by asking What If? What If The Reason I Haven’t Gotten What I Want Yet Is Because….? Start stretching your mind with ideas of what your higher self might have in store for you that you just haven’t realized yet.
For example:
What if (I didn’t get this position) because a better one is waiting for me. What if (the reason the deal on buying the house fell through) was because the roof is about to collapse this winter and it would have cost me a fortune I wouldn’t have. What if (the reason he/she hasn’t called me for another date) was because they are total psychos and my higher self knows better than for me to get involved with them. What if (the reason the car broke down today when I had somewhere really important to be) was because I would have been involved in a major accident if I had been on the highway today. What if (the reason I can’t afford the ski trip right now) is because I would have broken my leg on the slopes. What if (the reason I am stuck on the absolutely slowest line in the store) is because if I left earlier I would run into someone I really don’t want to see right now.
Really stretch your imagination. The fun part of this exercise is that it can help soothe you through disappointment. But the most important part happens later when you prove yourself to be right and you indeed confirm that your higher self has your best interests at heart. That’s when you begin to trust that everything is happening in exactly the right order.
Now for the Bonus Part if you really want to get into it.
Step Three
Try to find your true “hidden intention” as opposed to what you think that you want.
For instance, with my Jersey house. I originally thought my intention was to have this beautifully built house in New Jersey. But in truth my “hidden intention” was just to live in a beautiful house I could afford. This was obvious by how I wrote my intention on my list. After struggling financially in our first house, security was really all I was looking for and just hadn’t realized it. It wasn’t until after I received it that I noticed the blessing it really was.
Maybe in your case, your “hidden intention” was to find someone who really cared about you and was interested in the same things you are. You might have originally thought you were going to find this with a person of the opposite sex but instead you found it in the new best friend you made six months ago and you just haven‘t realized it yet.
So start enjoying and appreciating that friend that Universe sent you in answer to your request and watch how that higher vibration will automatically attract the opposite sex person you are also wanting. Heck! It might even be through that friend.
We are happily such complicated creatures. So much lies below the surface we aren‘t even aware of. But the daily discovery of these things is what makes life so fun and interesting.
Just the fact that you are reading these types of articles means you are already on your way to discovery.
So start looking for the positives that await you in your future. If something you are going through appears negative at the moment, it simply means you haven’t yet discovered the place your higher self is leading you to.
Don’t get discouraged, don’t give up and don’t curse the darkness. Start taking the first steps now to finding the light at the end of your tunnel.
Happy Creating!
About The Author
Janeen Clark is a Spiritual Life Coach who has been teaching, studying and applying the Law of Attraction for over 15 years. If you would like more fun ways to use LOA visit her website at http://www.theveryhappyhuman.com
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